Enhance your SEO with real Google Search experience

SearchBrothers are two SEO consultants and former senior Google Search team members with decades of SEO industry experience, gained whilst closely working together at Google Search and as SearchBrothers consultants.

While at Google we investigated SEO and web spam signals on scale, analyzed linking networks, applied manual actions (Google penalties) to websites in all language markets and processed reconsideration requests while also defining and implementing Google Search Quality policies internally and communicating these externally in Google Webmaster forums, official Google blogs and by speaking at conferences on behalf of Google Search; we have seen it all and done it all.

As SearchBrothers we utilize our unique Google insights and expertise and assist website owners with search engine optimization to ensure their websites are set up for success. We don’t advise on how to spam search results. We don’t promise top rankings. We don’t outsource the work and don’t do bargains. We apply our Google knowledge and assist you and your team in obtaining better search visibility and traffic from organic search.

What SearchBrothers offer is data driven SEO consulting services by gathering large quantities of relevant data, applying the unique expertise stemming from working within Google Search to your website and uncovering organic search growth potential, working for you and your users.

And most importantly, we believe in full confidentiality so we don’t talk about our clients - period.

Our clients are our most enthusiastic advocates and we want you to become one, too.


  • Experiencing a Google penalty?
  • Does the backlink profile look troubling?
  • Dwindling SERP real estate?
  • Is the in-house SEO team in need of fresh ideas?
  • Is negative SEO becoming an issue?
  • Is domains or a MS migration in the planning?
  • Are you planning to expand to a new market?

SearchBrothers is here to help you succeed with your SEO!

Are we a match?

Just as you are shopping for the right SEO experts, SearchBrothers ise shopping for the right clients and projects. If we're a good fit for you and vice versa, we look forward to seeing how excited you get when you experience the results SearchBrothers can bring to your business.
Let’s talk!

Who are SearchBrothers?

Fili Wiese

Fili Wiese

Ex-Google engineer, who worked in Google Search tackling web and click spam, developed internal spam fighting tools and is the author of the how-to book of Google penalties internally during his seven year tenure at Google.


Kaspar Szymanski

Kaspar Szymanski

Information scientist with a passion for content and brand building. Former web spam hunter. Google Penalty expert. SEO consultant specializing in backlink analysis, reconsideration requests and website recovery. Accomplished writer and frequent industry conference speaker.

What do industry experts say about SearchBrothers?


Marcus TandlerMarcus Tandler
Founder & Managing Director, OnPage.org

It's been a pleasure of mine to work with Fili and Kaspar on a number of occasions. They are two of the few SEO experts I know who have both a technical understanding of search engines and the imagination to break new ground with strategies and proven techniques. Better book them now... before your competitor does!

Aleyda SolisAleyda Solis
International SEO Consultant, Orainti

Kaspar and Fili are two of the most knowledgeable SEO experts I know. They have a richness of experience with a deep understanding of organic search, from a technical and also marketing standpoint, that not many people in the industry have! What a great SEO force they are together! I highly recommend them both.

Joost de ValkJoost de Valk
CEO, Yoast

There are only a few SEO experts in the world I refer people to if I'm unable to provide them with SEO services myself. Kaspar and Fili have been among them almost from the day they left Google. They're good consultants and know how to think with and for their clients. They keep absolute secrecy, something some companies will find very valuable, and they're also among the very best in their field. They have an uncanny insight into Google's mind but also understand the technical difficulties that might cause issues. Highly, highly recommended.

Joe SinkwitzJoe Sinkwitz
Chief Revenue Officer, CopyPress

Every year I travel to Europe to log some time with Fili and Kaspar; as former Googlers they have a unique perspective on how existing and upcoming search penalties may be interpreted and approach them from the angle current Googlers may take. By debating SEO policy and tactics with them I always come away with fresh ideas, even after 17 years of being in the industry.



Bastian GrimmBastian Grimm
VP Organic Search, Peak Ace

Having worked with both Kaspar and Fili on numerous SEO projects I can’t recommend enough to get in touch and work with them whenever you get the chance!

David NaylorDavid Naylor
Founder & Managing Director, Bronco

During the many conversations I’ve had with Fili and Kaspar over the years, their knowledge and passion for SEO has always come through and really impresses me.

Duane ForresterDuane Forrester
Senior Product Manager, Bing Webmaster Tools & Author

I've known Fili and Kaspar for years now, and I have to say...they are legitimate. Smart guys who not only know search engine optimization, but also understand the big picture businesses face today. I look forward to my time with the guys when our paths cross.

Martin MacDonaldMartin MacDonald
Senior Director, SEO, Orbitz Worldwide LLC

There are globally very few SEO experts I implicitly trust the recommendations of. Having worked with both for several years now, I consider Fili and Kaspar are two such experts in the field.

Pedro DiasPedro Dias
Managing Partner, apis3

I had the chance to work with Fili and Kaspar for a very long time, both inside Google and outside. I can't endorse enough their work and professional skills.

Bas van den BeldBas van den Beld
Online Marketing Strategist, basvandenbeld.com

Kaspar and Fili combine qualities which are rare: knowledge of search and human behaviour, which means they understand the most important elements for a marketer.

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How we work

How do SearchBrothers work?

Our SEO consulting services are not suitable for every business. We are careful in selecting clients that we believe have the potential to benefit from our engagement. Before submitting a formal service offer, we schedule a free-of-charge call in order to get to know each other, understand your situation and needs as well as address any questions related to us working together.

We do not outsource the work and never charge more than the budget agreed upon in advance. Preferring quality over quantity, we work closely with only a select number of clients, at any point in time. In a sense, we become integral to your team, strengthening your SEO knowledge and utilizing our in-house as well as third party tools to aggregate data and analyze relevant SEO signals in order to enable your SEO to succeed.

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What can SearchBrothers do for you?

SearchBrothers do not guess what Google Search is about, we know it inside and out. As ex-Googlers we look at the entire website’s signals going into the Google Search algorithms and provide SEO consulting services like:

SearchBrothers’ data-driven SEO audits include identifying risks, problem areas and potential quick wins. When analyzing your website’s signals, we dive deep where relevant into topics like, but not limited to:

In addition we will discuss your future SEO Roadmap, how to solve the SEO challenges ahead and future-proof your SEO strategy for your website. Our primary goal is to provide you with the knowledge, tools and data needed, including understanding what to prioritize and what not, in order to succeed with your SEO going forward.

Web pages and/or backlinks in the thousands or billions, gigabytes or terabytes, our proprietary in-house tools enable us to deliver data-driven and actionable recommendations for your SEO, developer and management team. No website is too large or too small for us.

What we can do for you

As every website and its SEO signals are unique, all projects are custom tailored to your individual SEO situation and needs.

SearchBrothers’ SEO services don't come cheap, but the end results speak for themselves. So let’s discuss in a free-of-charge meeting how SearchBrothers can improve your SEO.

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Contact SearchBrothers today to discuss your SEO